Job Title: Social Media Manager/Content Editor
POSITION OVERVIEW:
LifeCraft is seeking a skilled, strategic and creative Social Media Manager to oversee our digital presence and drive engagement across multiple platforms. This role is ideal for a results-driven professional with a strong understanding of social media trends, content strategy, and audience engagement. This role is responsible for editing, optimizing, and posting video and audio content across multiple platforms, focusing on growing our reach and audience engagement primarily at YouTube and Instagram as well as possibly other digital channels. An ideal candidate will have a strong background in video editing, content optimization, social media growth and audience identification. This position is an opportunity to help cultivate an authentic philosophy of household in thousands of lives across the United States and abroad.
This is a part-time (15-25 hours/week), hourly position reporting directly to Dr. Cuddeback. The position offers remote, flexible hours.
CORE RESPONSIBILITIES:
- Develop and maintain a consistent schedule of daily posting on social media with post themes / topics recorded on a calendar shareable with other team members
- Manage and maintain the LifeCraft Instagram page and YouTube channel
- Create video thumbnails, write video descriptions for SEO, add timecodes, tags, end screens.
- Maximize content by editing videos/podcast episodes into reels and shorts for use on Instagram, Facebook, and YouTube
- Spend time engaging with other channels weekly
- Take care of basic comment management (looping in Dr. Cuddeback when needed)
- Provide analytics and feedback periodically to Dr. Cuddeback, such as on topics and formats that particularly drive engagement
- Generate ideas for future videos to share with Dr. Cuddeback; generate ideas for increased engagement on social media through polls, IG lives, etc.
- Run paid social media campaigns periodically to boost core content
- Identify compelling segments that can resonate with audiences as standalone clips.
- Track and analyze performance metrics on YouTube, Instagram and other relevant channels.
QUALIFICATIONS:
- Experience in video editing
- Strong understanding of YouTube optimization techniques and best practices for online platforms
- Solid graphic design skills to create compelling thumnails and visual elements
- Strong attention to detail and organizations skills with a "can-do," problem-solver mentality
- Creative and initiaive mindset, highly organized, detailed, throuough employee who is a self-starter and can work independently
To Apply:
First please take a moment to browse our website and social media channels to learn more about our mission and offerings. Please submit your resume and an email detailing your experience and interest in the role to John Cuddeback at lifecraftgroup@gmail.com.
Note: Priority will be given to candidates with strong experience; however, consideration will also be given to those with less experience but evident passion, drive and ability to pickup key skills on their own.
ABOUT LIFECRAFT:
LifeCraft began as a blog by philosophy professor John Cuddeback called Bacon From Acorns.
Bacon From Acorns got its name from a great truth illustrated in raising pigs. There is a wisdom and generosity in the natural order of things: an order that we can discover and follow, to the benefit and joy of all.
Over time, Bacon from Acorns grew and expanded to become LifeCraft. More than a blog, LifeCraft is a community project about discovering and applying natural wisdom in today’s challenging context with special attention to issues relating to household, friendship, work, and stewardship.
Besides weekly reflections, LifeCraft offers free online courses, online reading groups, and in-person retreats in the Shenandoah Valley.